American Royal Complex

1701 American Royal Ct, Kansas City, MO

General Exhibitor Information

Welcome to our Annual Western Farm Show!

We’re happy to help you become an exhibitor for this event for farmers and ranchers.

The Western Farm Show is a non-direct selling show. Exhibitors whose normal method of distribution is through wholesalers and/or retail dealers are specifically forbidden to sell directly to attendees at the Show, thus by-passing the normal channels of distribution. The Western Equipment Dealers Association represents and is supported by retailers. We will not, under any circumstances, conduct and manage any project that removes the retailer from his traditional place in the chain of distribution.

With the exception of the Family Living Center, Exhibitors are prohibited to sell items such as toys, t-shirts, stuffed animals, etc. from your booth.

The only area of the show that direct selling is allowed is in the Family Living Center. The Family Living Center is a special area of the Western Farm Show reserved for products or services with only an ancillary connection to agriculture.

PLEASE NOTE: Any vendor and its affiliates selling tangible personal property to Missouri customers should collect and pay sales or use tax in order to be eligible to receive Missouri state contracts, regardless of whether that vendor or affiliate has nexus with Missouri. It is the exhibitor’s responsibility to obtain a license to sell prior to the show. Exhibitors must observe all applicable laws, including collection of sales tax.

*Please refer to the Prospectus for additional information.

Applying For Exhibit Space

Prospective Exhibitors

Please complete and submit a Space Request Form to be added to our prospect list for future shows. 

Returning Exhibitors

To renew your space, please watch your email for your new contract. Please complete and sign the online Exhibit Space Renewal Application upon receipt.

Exhibit Setup:

Show Location:
American Royal Complex
1701 American Royal Ct
Kansas City, Missouri 64102

Exhibits must be fully setup by 8:00 a.m. on Friday, February 21st, 2025. Failure to be setup by this time may result in forfeiture of right to participate in future Western Farm Shows. Vacant spaces will be filled by wait-listed companies. Security will be provided throughout the show, including setup and move-out.

Payment Terms:

A 50% deposit is due with application/contract or before September 1st, 2024. The booth fee must be paid in full by *January 10th, 2025. (*A $100 late fee will be added to your account if total payment not received by this date.)

To make a payment or view your application/contract, visit your online account. You will need the exhibitor ID and password emailed to you once you are approved for the space. If you misplace the login information, please email

Exhibit Hours

Tuesday February 18th 8am to 5pm Exhibitor Set-Up
Wednesday February 19th 8am to 5pm Exhibitor Set-Up
Thursday February 20th 8am to 5pm Exhibitor Set-Up
Friday February 21st 9am to 5pm Open to Public
Saturday February 22nd 9am to 5pm Open to Public
Sunday February 23rd 9am to 4pm (Dismantle booth 4:00 pm – 8:00 pm) Open to Public
Monday February 24th 8am to 12pm Final move-out of items

Booth Details:

New Exhibitor Space Rates:

10′ x 10′ is $726.10
20′ x 10′ is $1452.20
Contact show management if you would like pricing for more than 200 square feet.

Exhibit Package Includes:

Standard 8′ draped back and 3′ side rails
I.D. sign featuring your company name and booth number
Exhibitor badges (allotted number determined by booth size)
Exhibitor lounge access during the Show
Listing in the Show Program (DEADLINE: December 13, 2024)
Listing on our Exhibitor Floor Plan
Wi-Fi (Purchase of additional service may be necessary depending on your location in the building.)

Additional Booth Options:

Forklifts can be obtained through Fern Expo.
Carpet, tables, chairs, and trash cans are rented from Fern Expo or you can bring your own.
Electrical & Internet service is available through SmartCity